Description

Ometria is a customer insight and marketing platform designed for retailers and marketers. It enables users to unify all sources of shopper data for marketers to personalize the customer journey, identify customers that are most likely to be interested in specific categories or attributes, embed personalized product recommendations within the marketing messages, organize customer data in one place, build a unified profile of each shopper, as well as create automated, cross-channel campaigns based on customer behaviour. Features include campaign optimization, attribute affinity, predictive segmentation, product recommendations and replenishment, customer touchpoints, visual editor, email builder, and automated marketing campaigns.