Description

Oracle Eloqua is a marketing automation solution designed for digital marketing professionals. It enables users to consolidate behavioral and firmographic data from multiple sources to build, filter, and segment audiences, access a comprehensive overview of the performance of emails sent within a specified time frame, monitor campaign activity and performance for campaigns, design and create compelling emails, landing pages, and forms that engage the customers, and measure the success of a subject line based on those previously used. Features include campaign orchestration, lead management, asset management, sales and marketing alignment, brand-compliant reusable blocks of content, and design editors.