Description

Oracle Moat Analytics is a measurement and marketing analytics solution designed for advertisers and publishers. It enables users to measure ad quality, viewability, brand safety, suitability, and attention signals, detect and avoid placements found to involve fraudulent or invalid traffic (IVT), as defined by industry organizations, verify impression delivery in the valid, viewable, and brand-safe environments, as well as evaluate campaigns across all digital channels with both historical and real-time performance data. Features include campaign management, baseline verification, ad spend management, metrics tracker, dashboards, and custom reporting.