Description

Smaato is a cloud-based mobile advertising and app monetization platform designed for application developers and mobile publishers. It enables users to optimize demand sources with Dynamic Demand automatically, mediate SDK-enabled ad networks to streamline competition and revenue, generate reports on KPIs and metrics and export results to a CSV file, filter results by several dimensions, identify the optimal traffic to meet campaign objects, receive traffics by leveraging line item and QPS throttling, scan advertisements with advanced algorithms and machine learning, as well as block advertisements by detecting malware. Features include targeting optimization, RTB Ad Exchange integration, demand automation, blocking automation, auto-redirecting capability, mobile rich media ad interface definitions (MRAID) support, and GDPR compliance support.