Description

Cadent is a TV advertising solution designed for marketing and advertising agencies. It enables users to develop multiple planning scenarios (while considering likely inventory and pricing levels), optimize linear cable or broadcast TV buys against specific networks or dayparts, create anonymized, targetable IDs that integrate with data management and CRM platforms, target TV audiences by segment, household, and device, and manage frequency dynamically in-flight across both linear and CTV campaigns. Features include reporting capability, advertising management, behavioral analysis, campaign optimization, and audience segmentation.