Description

MetrixLab is a suite of marketing analytics and research solutions designed for digital marketing professionals. It enables users to analyze consumers’ habits, attitudes, and experiences, recognize category purchase drivers and barriers, map the consumer decision journey and the path to purchase, track sentiment on social media, diagnose the health of the brand, compare and monitor digital performance and corporate reputation, and measure net promoter scores and customer effort scores. Solutions include product innovation, advertising and brand, and customer value. Features include social insights, consumer surveys, online communities, ad performance management, customer retention, trend analysis, and reporting capability.