Description

ArcGIS Business Analyst is a location-based market intelligence solution designed for marketing professionals and business analysts. It enables users to perform demographic analysis and facility and retail site selection, share the analysis across the organization as infographic reports and dynamic presentations, create trade areas around a location, identify a market for products or services, understand new and potential customer preferences and needs, and browse and leverage both demographic and census data including age, income, gender, family size, and health history. Features include target marketing, audience analysis, territory design, site suitability analysis, demographic mapping, and workflow automation.