Description

BowNow is a SaaS-based marketing automation tool designed for marketing and sales teams. It enables users to streamline dynamic segmentation of marketing campaign targets; perform lead management to include lead nurturing and lead scoring; generate forms and landing pages to collect prospect information; utilize a central marketing database for marketing information and interactions; contact targets across multiple channels after specific actions and triggers; streamline publishing workflows; monitor marketing activities, budget, and investments; identify expansion process via various mediums such as events, sponsorships, and social channels. Features include account-based marketing, content marketing, conversion rate optimization, customer data platform, demand generation, digital analytics, email marketing and event management.