Description

Cision Analytics (formerly ViralHeat) is a public relations (PR) analytics solution designed for PR practitioners and digital marketing professionals. It enables users to gather website analytics data, receive alerts on unusual activity and daily digest emails, evaluate coverage metrics concerning email pitching, phone calls, social posts, and press release distribution, and track conversions, traffic, and revenue of the media campaigns. Features include website analytics integration, campaign reporting, Urchin tracking module (UTM) codes, anomaly detection algorithms, and impact scoring.