Description

Conversant (now part of Epsilon Digital Media) is a suite of digital media solutions designed for advertisers and publishers. It enables users to identify customers online by matching online and offline data, visualize the impact of marketing spend across buying channels, analyze the behaviour sign of customer, determine category preferences, purchases and shopping frequency, send customers relevant messages across devices, validate impression and messaged events, drive and analyze information downloads and signups for sweepstakes, recalls and test drives, as well as receive reporting on location-specific sales. Features include transaction verification, response management, conversation customization, performance management, server-side API tagging capability, and revenue tracking capability. Solutions include retention, acquisition, category acquisition, partner funded, and location driver.