Description

Dataium (now S&P Global) is a SaaS-based shopping analytics platform designed for automotive industries. It enables users to collect, analyze, and present online behaviour data for the customers; utilize web analytics to monitor user behaviour; track the performance of campaigns and promotions; streamline the consumer shopping experience; examine anonymized individual shopping profiles; analyze e-commerce sales on multiple channels; integrate with e-commerce software through APIs. Features include aggregated information, website activity data management, data collection, data collection script, shopping behaviour analysis, consumer demand analysis, and website performance management.