Description

Epsilon (formerly Conversant) is an outcome-based marketing platform designed for marketing professionals. It enables users to measure marketing performance across channels; build customer profiles by combining analytics, data, and technology; unify consumer data across ID-based channels; deliver name-based cross-channel messages at the right time; save performance-based media across devices; acquire new customers with privacy-safe clean room. Features include digital media management, omnichannel marketing, video marketing, database marketing, loyalty programs, and email marketing.