Description

Iterable is a cross-channel marketing platform designed for marketing agencies. It enables users to measure every interaction across the customer journey; leverage real-time user, demographic, behavioural and custom event data to trigger individualized messaging and campaigns; plan and execute real-time, multi-channel marketing campaigns; build workflows without any coding; forward data via APIs and webhooks to any third-party integrations; create reusable content blocks across campaigns. Features include AB Testing, auto-responders, CAN-SPAM compliance, data ingestion, AI-based copy optimization, and in-app notification customization.