Description

Launchmetrics is a suite of brand performance management solutions designed for brand managers and marketing professionals. It enables users to measure the impact of the initiatives to understand which channels, regions, and authors were the most effective, analyze performance and benchmark the brand’s position in the competitive landscape, run a full audit of the processes, inventory systems, and existing infrastructures, plan marketing budgets based on data-driven insights, and manage event organization, influencer programs, and contacts. Solutions include brand intelligence (PR monitoring and brand performance benchmark), brand asset management (digital asset management and enterprise sample management), and brand experience (influencer campaign management).