Description

Listrak is a digital marketing automation platform designed for marketing professionals. It enables users to optimize customer engagement for any scenario by designing cross-device and cross-channel programs, automatically generate relevant messages directly linked to real-time customer behaviors anywhere across the customer journey, observe, collect, and synthesize data from disparate data sources, predict the future spend and lifecycle stage, as well as likelihood to purchase, and understand customer retention, acquisition, and channel trends. Features include cross-channel orchestration, audience triggers, subscriber acquisition, predictive analytics, lead generation, and content recommendation.