Description

Madison Logic is an account-based marketing platform (AMP) designed for B2B marketers. It enables users to segment accounts based on firmographic and demographic data, customize and scale marketing messages across channels, accelerate account velocity by leveraging website activity and email nurture through synchronization with CRM, organize the messages across paid media channels, streamline conversion rates from lead to sales, as well as trigger and stop content syndication programs automatically. Features include lead generation capability, revenue cycle tracking, sales cycle optimization, insights management, intent analysis, account penetration enhancement, message customization, and GDPR-compliant optimization. Modules include ML Data Cloud, ML Data Sources, and ML Gateway.