Description

Mapp Cloud (formerly Webtrekk) is a line of digital marketing platforms designed for online marketers. These products enable users to create online advertising campaigns through all the ad networks, leverage data for behavioral retargeting of unknown prospects through ads, website, and emails, streamline online campaign performance, manage and segment customer profiles, analyze, score, and visualize insights about customers, and detect positive and negative anomalies. Products include Mapp Acquire, Mapp Engage, and Mapp Intelligence. Features include first-party data activation, real-time dashboards, campaign builder, churn prediction, product recommendation, and marketing analytics.