Description

Marketo is a suite of marketing automation software designed for retailers and marketers. These products enable users to analyze the performance of marketing programs and streamline insights into metrics, organize leads and transfer through funnels automatically, get in-context insight into campaign activity, customize predictive content and communications, customize cadences through streams, create dynamic email campaigns, segment audience and schedule campaigns, as well as automate and manage projects from CRM lead management and customer engagement. Features include revenue optimization, behavior tracking capability, conversation tracking, return on investment (ROI) enhancement, traffic management, dashboard capability, and segmentation management. Products include Marketo Engage, Bizible, and Adobe Experience Cloud.