Description

Matomo (formerly Piwik) is an open-source web analytics platform that runs on a PHP/MySQL webserver. It enables users to access detailed reports on websites and visitors (including search engines and keywords used, native language, pages liked, and files downloaded). Features include media analytics, content interactions, transitions, row evolution, conversion optimization tools (such as heatmaps, session recordings, funnels, goals, form analytics, and A/B testing), tag manager, visitor profiles, SEO, eCommerce, custom reporting, campaign tracking, roll-up reporting, and white label capabilities.