Description

Narratiive (formerly Effective Measure) is an audience measurement platform designed for publishers and digital marketers. It enables users to segment the website visitors by demographics and behavioral analytics; create customized marketing campaigns based on the target audience; measure the campaign performance and compare with the competitors; plan, validate, and select suppliers through programmatic data; create audience pools across the region. Features include campaign analytics, publisher analytics suite, media plan view, duplication report, audience search, site measurement analytics, and third-party validation.