Description

Nielsen Digital Ad Ratings is a comprehensive digital audience measurement platform designed for advertisers and marketers. It enables users to validate the message reach to the audience, modify in-flight for analyzing outcomes, demonstrate the delivery of advertising messages to desired audiences, visualize demographic by publisher and placement, as well as infer variations in viewable rates by using the viewability provider and viewability threshold. Features include return on investment (ROI) optimization, campaign management, frequency optimization, report management, transaction management, and audience profile management.