Description

Oracle Contextual Intelligence (formerly Grapeshot) is a contextual and marketing intelligence platform designed for digital marketers, advertisers, and publishers. It enables users to crawl and index multiple web pages daily; analyze content and match it to contextual segments; estimate and determine the page changing frequency; collect, consolidate, and categorize the information from websites; examine the embedded or side elements including related stories, additional linked headlines, images, and videos; perform contextual analysis on page requests. Features include marketing performance measurement, syndicated targeting, sentiment targeting, localized language targeting, custom segmentation, and textual classification.