Description

Oracle Datalogix (now Oracle Advertising) is a cloud-based consumer data collection, activation, and measurement platform designed for digital advisors. It enables users to create and group audiences based on shared interests or preferences, receive information about consumers' visits to websites and information regarding advertising exposure, optimize ad campaigns and measure effectiveness, and predict relationships between browsers and devices. Features include data asset management, metric analysis, performance management, attribute campaign management, moat analytics, and media monetization.