Description

RollWorks is an account-based marketing platform designed for B2B marketers. It enables users to identify ideal customer profile (ICP), target accounts and key buyers, analyze shared firmographic traits for existing customers, segment target account list (TAL) for custom ad campaigns, determine content consumption behavior, receive email notifications summarizing spiking account activity, discover firmographic attributes of website visitors, get contact information for buying committees, leverage platform to identify high-fit accounts based on traits, establish layer advertisements with SDR outreach to book appointments, as well as review and evaluate performance metrics. Features include targeting optimization, suggestion management, dashboard capability, Salesforce integration, traffic deanonymization, Google Analytics integration, data asset streamlining, and Hubspot synchronization.