Description

SAP Emarsys customer engagement is a cloud-based omnichannel marketing platform designed for sales and marketing teams. It enables users to streamline contextual messages via email, app push notifications, or web messages; use scheduled or time-space triggers to respond to behavioural changes; create dynamic journeys based on transactional data; collect data from multiple sources into one platform; combine customer profiles across systems; connect with other systems to execute campaigns; increase transaction rates and investment amount. Features include data governance, event transformations, analytics support, an activity dashboard, and an error handling system.