Description

SAP for Media is a suite of media management solutions designed for marketers, advertisers, and broadcasters. It enables users to manage all financial aspects of the content lifecycle between ideation and asset amortization, create, display, and update purchase orders for material and services procurement, track product and service delivery in client-preferred ways, sell digital content, goods, services, and subscriptions, streamline marketing lead management processes, optimize project decisions, bids, opportunities, execution, and changes, and model program plans iteratively. Solutions include media planning, content financials, customer experience management, quote to cash, and omnichannel commerce management.