Description

SendinBlue (now Bravo) is a digital marketing tool designed for sales and marketing teams. It enables users to create a professional-looking email with the customized templates, group contacts based on criteria, find the message with A/B testing solution, develop events by sending bulk SMS marketing campaigns to a contact list from the database, set up transactional SMS for order confirmations, personalize messages using segmentation and add individual contact attributes dynamically, monitor the performance of SMS campaigns with engagement metrics, organize contacts based on the source of acquisition, automate follow-up emails and contact list management, as well as define budgets and upload the different styles of ad creative. Features include landing page customization, drag and drop capability, content management, event management, ad parameter optimization, performance optimization, GDPR compliance support, and purchase tracking.