Description

Skai (formerly Kenshoo) is a suite of SaaS-based digital advertising solutions designed for advertisers and marketers. These products enable users to append context to decisions and manage vantage points; streamline the impact of analytics; respond to queries and identify framework; automate the machine learning to optimization of budgets; modify publisher bidding targets; send alerts based on weather conditions and ROI changes; update campaigns with custom rules; define and track custom metrics; consolidate reporting and analysis across channels; execute multi-publisher campaigns; execute the sophisticated recurring budget and budget rollover rules. Features include online advertising, search engine optimization, blogging, web PR, social media management, mobile marketing, and web analytics. Products include Kenshoo Search, Kenshoo Social, Kenshoo Ecomm, Kenshoo Apps, Kenshoo Local, and Kenshoo Insights.