Description

Splio is a marketing automation software suite designed for brands and retailers. These products enable users to manage and communicate with the customer of a given database; reconcile, unify and synchronize customer data; augment data and refine segmentations with calculated fields and scores; use predictive models to customize communications; set the sales target and operational rules and budget constraints of the brand; activate contacts, automate campaigns and customize the customer experience; and create transactional and relational loyalty programs. Modules include an Individuation Platform, Marketing Automation Platform, New Loyalty Engine, and Customer Data Platform.