Description

Talisma CRM is a customer relationship management solution designed for customer experience professionals, sales representatives, and digital marketers. It enables users to optimize and measure marketing performance, track real-time operational metrics, capture, examine, and compare historical data with current trends, segment audiences based on behavior, interests, and demographics, plan and execute differentiated customer strategies, identify cross-sell capabilities and prospects, manage distribution channels, geographic territories, and account hierarchy, and schedule regular delivery for follow-ups. Modules include customer service CRM, sales CRM, marketing CRM, and mobile CRM. Features include cloud deployment, business modeling, lead management, domain terminology manager, real-time dashboards, role-based access control, and multi-channel campaign management.