Description

Teradata CRM is a campaign design, development, and campaign execution platform designed for data analysts. It enables users to infer and generate interaction level data, customize dialogues by analytics, broad modeling and event triggering, analyze and target segments by behavior, demographics and location, evaluate customer groups through visual and ad-hoc reporting interface, establish and build communication tactics, as well as prioritize leads and channels based on capacity and workload. Features include campaign management, NO-SQL support, affinity management, variable customization, response analysis, warehouse management, and transaction management.