Description

TrackMaven (now Skyword 360) is a content and marketing analytics platform designed for digital marketers and advertisers. It enables users to analyze and optimize content strategies, incorporate search and social intelligence, track deadlines and resolve bottlenecks with filters, leverage submissions and facilitate discussion with internal and external contributors, as well as examine lead activity through lead score and pageviews. Features include traffic optimization, impact analysis, campaign management, brand management, A/B testing capability, attribution management, and conversion tracking capability.