Description

TVSquared is a suite of impression measuring and analytics solutions designed for advertising professionals and brand managers. It enables users to manage and control TV investments across countries and brands, measure impressions and outcomes across the over-the-top (OTT) advertising, analyze TV performance across markets and marketing channels, track the viewer response and impact by weekday or daypart, device type, creative, and campaign flight, calculate TV-driven conversions, and monitor, view, and compare multi-country and cross-brand TV performance. Solutions include ADeffect, OTT advertising, and Advantage Enterprise. Features include demographic audience segments, real-time data analytics, advertisement management, and customizable dashboards.