Description

Upland Adestra is a first-person marketing email and lifecycle marketing solutions designed for marketers. It enables users to assign levels of access to clients or colleagues, lockdown access to data, downloads, and observant information to accounting administrators, visualize customer journeys and tailor content, streamline response rates with triggered messaging from cart abandonment notifications, publish campaigns or sections of content to social networks, access events data for analysis and email marketing CRM integration, as well as generate targeted selections from the customer profile. Modules include account structure, automation, campaign management, email editor, cross-channel, and data management.