Description

Vocus is a cloud-based marketing and public relations software designed for marketers. It enables users to streamline reporting on press release pickup, customize human-edited coverage reports, add QuickShare to share contents, streamline the complemented print monitoring, monitor coverage and analyze campaign results, accomplish conventional media monitoring and database tools, infer the impact of coverage and brand reputation, as well as automate lead nurturing and generation functions. Features include database management, reporting optimization, media analysis, outlet management, return on investment (ROI) optimization, and campaign management.