Description

Xandr is a buy-side and sell-side advertising management platform designed for digital advertising sectors. It enables buyers and sellers to access and trade premium inventory on a single platform, plan and execute data-driven linear (DDL) buys, leverage audience segmentation for targeted content monetization, and analyze aggregated proposals and reporting across networks. Features include viewership categorization capability, workflow management, transaction management, yield optimization, and strategy management. Modules include Xandr Invest, Xandr Monetize, and Xandr Curate.