Description

Yandex Metrica is a website analytics tool designed for webmasters, website owners, and digital marketers. It enables users to track user clicks, scrolling, mouse movements, and keystrokes, analyze how visitors fill in forms and see the improvement rate of each field, compare the behavior of segmented audiences, examine behavior patterns for a single page or several similar pages, and discover differences between converted and unconverted visitors. Features include traffic management, audience data collection, custom events tracker, behavior analytics, reporting capability, content analytics, and data visualizations.