Description

Zoho Marketing Automation is a marketing automation software designed for digital marketing teams. It enables users to manage marketing activities across multiple channels, capture, nurture, and qualify leads, analyze the effectiveness of the campaigns across channels, create profiles for every visitor based on their browsing behavior, design and run email marketing campaigns, send promotional or time-sensitive details to leads and customers, and visualize and map the user experience with the product or service. Features include web behavioral marketing, campaign planner, lead scoring, reporting capability, customer engagement, and autoresponders.