Welcome to Initiative
Get to know Initiative a trusted name in the industry. Learn about their journey, explore their team, and see how they're shaping the future.
Company Overview
Founded
1970
Industries
marketing & advertising
Team Size
6,000
About Initiative
Initiative is a prominent American media planning and buying agency, part of IPG Mediabrands and the Interpublic Group of Companies. Established in 1970 and based in New York City, Initiative operates in over 90 markets worldwide. The agency is known for its innovative media strategies that create impactful consumer experiences for brands.
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