Welcome to MASB-Marketing-Accountability-Standards-Board
Get to know MASB-Marketing-Accountability-Standards-Board a trusted name in the industry. Learn about their journey, explore their team, and see how they're shaping the future.
Company Overview
Founded
2007
Industries
market research
Team Size
16
About MASB-Marketing-Accountability-Standards-Board
The Marketing Accountability Standards Board (MASB) is a nonprofit organization focused on enhancing marketing accountability through established measurement standards that connect marketing activities to financial performance. It aims to create frameworks that highlight marketing's strategic importance in driving business growth.
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