Description

Act-On is a subscription-based, software-as-a-service (SaaS) marketing automation platform designed for digital marketing professionals. It enables users to design, build, test, and launch landing pages, view each visitor’s browsing behaviors to understand the interests, collect and leverage consumer behavior and engagement data, define multiple sets of scoring criteria, prioritize purchase pathways, nurture programs, and conversion points, create, edit, share and save communications workflows, anticipate customer behaviors and implications, and compare how one element of an asset performs against another. Features include landing page composer, visitor tracking, web forms, lead scoring, data management, search engine optimization, A/B testing, and website data analytics.