Description

ActionIQ is a customer data management platform (CDP) designed for marketing analysts. It enables users to manage role, team-based permissions and authorization framework, accomplish auditable logs of user activity, optimize client-specific identity and access management (IAM) definitions, examine periodic penetration and analyze code, orchestrate customer data and decisioning workflows, as well as analyze cross-channel customer behaviors. Features include fragmentation management, single sign-on (SSO) capability, two-factor authentication, personally identifiable information (PII) support, content management, and Braze integration.