Description

Adobe Experience Cloud (formerly Omniture) is a suite of integrated online marketing and Web analytics solutions designed for marketing teams. It enables users to gather data from every source, create profiles that update in real-time, act on analytics and insights through different channels, match and analyze data from the customer applications, activate the audiences on any channel or device, automate all media, screens, data, and creativity at scale, as well as coordinate and deliver campaigns to customers through email, mobile, and offline channels. Modules include Analytics, Audience profiles, Content management, Campaign management, Advertising, Personalization, Commerce, and Marketo Engage.