Description

Adobe Experience Platform (formerly Adobe Cloud Platform) is a customer experience management platform designed for web and application developers. It enables users to automate live audits of tag implementations, manage geofences in the application programming interface (API)-driven places library databases, scale audiences with AI and machine learning, as well as create, manage, and communicate data usage policies. Features include data ingestion streaming, OTT support, user rights management, consent management integration, cohort analysis, data exploration, edge data consolidation, and ETL (extract, transform, and load) ingestion.