Description

Adobe Media Optimizer is a paid campaign optimization platform designed for advertisers and marketers. It enables users to view campaign performance to forecast and plan variables to influence and drive the business, consolidate data and modify prediction scenarios, display product listing ads and mobile campaign management, manage hyper-targeting and auto-splitting sales, backfill significant variances automatically, as well as review business cases and resolve conflicts. Features include dynamic messaging capability, sequence management, data segmentation, predictive analytics, content optimization, project management, compliance optimization, and framework management.