Description

Adobe Target is an AI-based session automation and customization platform designed for marketers and advertisers. It enables users to test web content, layouts, and UX with A/B and multivariate tests, build rules to drive personalization across different touchpoints, test multiple variations across web, mobile application, and IoT on client and server, allocate traffic to multi-armed bandit testing conversions automatically, streamline conversion rates for digital experiences, identify multiple high-performing marketer-defined experiences, as well as assign visitors to tailored recommendations. Features include Adobe Analytics support, channel management, conversion enhancement, configuration management, multivariate testing (MVT) support, experience targeting (XT) support, and machine learning (ML) capability.