Description

Allocadia is a marketing performance management platform designed for marketing teams. It enables users to plan and invest corporate and marketing objectives, plan strategic targets and performance indicators, set required fields and create formulas, pre-configure historical conversion rates, estimate revenue and pipeline impacts automatically, submit proposed changes and manage the approvals process, generate reports from the dashboard, synchronize investment details between MAP, as well as visualize pipeline and ROI in reports and dashboards. Features include campaign management, investment optimization, budget management, performance measurement, workflow management, and marketing analytics.