Description

Amobee is an end-to-end campaign and portfolio management solution designed for brand advertisers. It enables users to align with trending content pertaining to a brand in real-time to reach audiences, select a variety of factors to facilitate dynamic messaging, capture engagement events within the media functionalities to segment, target, and optimize the user profiles, measure the expected demand, cost, and performance across all screen strategies, and track audience attributes such as purchase patterns, site visits, and demographics. Features include audience syndication, people-based marketing, campaign automation, data onboarding, inventory intelligence, custom algorithms, and budget allocation.