Description

Amobee DSP is a demand-side management platform designed for digital marketers. It enables users to optimize reach and frequency across TV and digital advertising outlets, plan and manage campaigns that complement the linear media investments, understand consumers' actions through the full marketing funnel, plan and buy reserved inventory deals alongside real-time programmatic bidding, and track audience attributes (such as purchase patterns, site visits, and demographics). Features include workflow automation, performance management, real-time campaign optimization, offline and mobile data integration, and data export tools support.