Description

Aprimo Campaign is a cross-channel marketing platform designed for content marketers and analysts. It enables users to generate targeted customer lists, assign offers to subsegments and coordinate delivery to any marketing channel, segment the records generated from document references, orchestrate digital marketing channels, define and reuse automated campaigns, manage the cell test splitting, deduplication and house-holding, as well as track count history by segments. Features include compliance optimization, Teradata support, performance management, contact optimization, return on investment (ROI) optimization, constraint management, and error optimization.